§ Business development · France
A sector-by-sector target list for the France POC. For each sector: why they buy, which part of the report speaks to them, the SKU that fits, and named French targets to approach first. The play is friendlies first — a handful of warm, credible names per sector who'll read the POC, challenge it, and tell us what it's worth. The aim of the first round is not revenue; it is a yes to "this is useful," in writing.
The free France POC report + a 30-minute walk-through. We ask them to challenge a section. In return we learn which sections land, what they'd pay for, and who else to see.
Every sector reads a different page first. Music wants the chart corpus; brands want their league table; luxury wants the trade/auction tier; finance wants the macro+equity cross-read. Lead with their page.
"Is this useful, and what's it worth to you?" — plus a referral. Three written "yes, useful" notes from credible names is the asset that unlocks the next round and the director conversation.
| Sector | Why they buy | Report section that lands | SKU fit | Priority |
|---|---|---|---|---|
| Music labels · publishers · sync · catalogue | Artist momentum, breakout candidates, catalogue resurgence, cross-border flow, sync targets — off the unique 8-year corpus | The sound of the market · attention movers · (Music Industry edition) | Music Industry edition | P1 |
| Advertising & agencies strategy · planning · creative | A cultural read they can put in a deck tomorrow — mood, palette, sync, the "what to say" for client briefs | TL;DR · creative appendix · category playbooks | Pro (team seats) | P1 |
| Brands (FMCG / retail) CMO · insight · brand teams | Where do I sit in my category league, who's taking my share, is the wallet defensive — actionable, named | Brand league tables · intent · playbooks | Report → Pro / Enterprise | P1 |
| Finance & banks brand · strategy · CMO | Brand attention vs equity cross-read; neobank-vs-incumbent share shift; the macro-mood pulse | Trade read · finance league · commercial weather | Pro / Enterprise | P2 |
| Fine art & luxury houses maisons · galleries · auction | The wealth-tier triangulation — mass mood + HNW confidence via auctions. The luxury leading indicator nobody else has | Trade read (auction tier) · luxury league | Enterprise / bespoke | P2 |
| Film & TV studios · streamers · distributors | What a market is watching & how it relates to mood; local-vs-international appetite; narrative timing | Narrative (Netflix) · triangulation | Report → Pro | P3 |
| Cool tech Apple · Samsung · Nike-type | Global brands wanting a behavioural read per market that their surveys miss — youth culture, mood, where to lean | Tech/lifestyle league · mood · TikTok layer (roadmap) | Enterprise / multi-market | P2 |
| Big international firms Carrefour-type · multi-market | One cultural read across all their markets, same method, every number receipted — the multi-market enterprise land | Whole report × N markets | Enterprise / white-label | P1 |
Concrete first-call lists. Warm/credible names to open with (existing relationships, or natural fit); cold but high-value to follow. The note in each row is the one-line reason they're a fit. Validate relationships with the existing logos (Universal, Sony, Def Jam, PRS) before cold outreach.
Warm: Universal Music France, Sony Music FR, Believe, Wagram — existing-logo adjacency. Sync/indie: Because Music, Ed Banger, Cercle. Bodies: SACEM, CNM (Centre national de la musique).
Lead with: artist momentum + the 8-yr corpus they can't get elsewhere.
Warm: Publicis, Havas, BETC, Marcel, Fred & Farid. Strategy units: the planning leads, not procurement.
Lead with: the deck-ready cultural read + creative appendix. Agencies become a channel to their clients.
Warm: Carrefour, Danone, L'Oréal, Pernod Ricard, Decathlon. Insight leads first.
Lead with: their own category league table — "here's where you sit and who's taking share."
Warm: BNP Paribas, Société Générale, Crédit Agricole, Boursorama. Neobanks: Qonto, Lydia, Revolut FR.
Lead with: brand-attention-vs-equity cross-read + the neobank share-shift story.
Houses: LVMH, Kering, Hermès, Chanel, Richemont (FR ops). Auction/art: Christie's Paris, Sotheby's France, Artcurial, Drouot — natural Salle.art bridge.
Lead with: the wealth-tier triangulation + HNW-confidence auction read.
Warm: Canal+, France Télévisions, Studiocanal, Gaumont, Pathé, Mediawan. Bodies: CNC.
Lead with: what France is watching × mood, and local-vs-international appetite.
Targets: Apple FR, Samsung FR, Nike FR, Spotify (advertising), Back Market, Doctolib, BlaBlaCar.
Lead with: a behavioural per-market read their global surveys miss; multi-market upsell.
Targets: Carrefour (global insight), L'Oréal (multi-market), Danone, Michelin, Accor, Air France-KLM.
Lead with: one method across every market, every figure receipted — the enterprise/white-label land.
Round 1 (friendlies): 2–3 warm names each in Music, Advertising and Brands — the P1 sectors where we have adjacency and the clearest "what to say." Goal: three written "this is useful" notes + referrals.
Round 2: take those notes into Finance, Luxury and Big-International — the higher-value, longer-cycle enterprise conversations — and to the director, as proof the POC lands.