Product
Cadence
Cadence doesn’t tell you what consumers bought. It tells you how the market feels while they’re deciding. A behavioural decision-support layer for strategists: it reads how a market behaves and turns it into how a brand should speak. Four ways to buy it, one promise underneath: every number traceable, every method published.
A read, not a document — refreshed monthly as behaviour moves, not a one-off you file.
Behaviour, not a survey — what a market actually does: lag-free, hard to game.
Receipts, not assertions — every figure sourced, every method published, failures included.
01 · Cadence Reports
The monthly country read. What the market is playing, watching, searching and reading; what changed versus the same season last year; what it means for brand voice, creative and category strategy. Macro context, the music-led mood read, attention & search-intent movers, genre-watching shifts, recurring seasonal tendencies, the news tone & thematic weather (what the country is talking about, and how that’s shifting), what brands are running in advertising (Google Ads Transparency), category playbooks, sync notes — and a methodology page with a receipt for every figure. Read the live France edition →
02 · Cadence Skill
The same country data, inside your own AI. A Claude Skill, MCP server and prompt packs ship with every subscription — your strategists ask “how does the French mood read compare to Germany this quarter?” in the tool they already use, and the answer carries the receipts. No new dashboard, no new login.
03 · Cadence Briefs
The derived creative layer: a palette, tone and music-sync target sheet per market, built from the same signal stack. Made to be pasted into a creative brief.
04 · Editions
The same pipeline, cut for different desks. The Brand edition is the flagship. The Music Industry edition serves labels, A&R, sync and catalogue desks — artist momentum, breakout candidates, catalogue resurgence, cross-border flow. The DSP edition reads commerce-side demand, anchored on the only purchase-side music chart of any DSP.
What we claim — and what we don’t
Music chart features are a validated mood proxy: in our published France validation, tempo tracks the savings-intent sub-index at r = −0.52 and major-key share tracks consumer confidence at r = +0.43, with bootstrap confidence intervals clear of zero. We do not sell forecasts — and we’ve tested that claim to destruction four times. Our pre-registered country-level forecast failed (April); our pre-registered brand/category backtest failed (June); and the powered nowcast, run across France and Germany, did not validate either; and a re-test on domestic-only songs failed too — on the broader outcome, music actively degraded the forecast. All four results are published in full, with the pre-registration and the code. What the signal does do is read where a market’s attention, mood and watching are moving right now — that is what a Cadence report sells, and every figure in it carries a receipt. A predictive tier would reopen only on a future pre-registered pass, with the backtest attached. We are not there, and we don’t imply it.