← Every signal. One read.
§ 04 · a section of the read
Attention, intent & watching
What a market looks up, searches for and watches.
What it is
The behavioural movers: where attention, demand and screen-time are shifting, and the headlines behind a spike.
How it's built
Wikipedia attention, Google Trends brand search-intent (anchored, with international brands de-meaned), Netflix genre via Wikidata, and GDELT news tone and themes. Triangulated, each with its source.
What you get
- Attention risers and fallers across your category, versus the same season last year.
- Search-intent movers, with the within-market gap between an entrant and the local incumbent.
- Genre-watching shifts and the thematic weather of the national conversation.
From the data
Across Europe the discount grocer is taking search share from the national mainstream: Lidl out-gaining Mercadona in Spain, Esselunga in Italy, Edeka in Germany.
This is one section of a full Cadence read.